Opus Coffee was founded in 2002 by Gainesville brothers Tim and Bret Larson with a mission to offer the community sustainably sourced, expertly crafted coffee. After thriving in local hospitals, Opus expanded through a mobile Airstream and a new Innovation location, making its signature coffee more accessible to Gainesville’s coffee lovers and college patrons. The brand’s success is rooted in creating a supportive environment for skilled baristas and delivering exceptional service and quality products to loyal customers.
Inspired by cells fusing together, the new Opus brandmark represents a sense of community by different parts of Gainesville’s community coming together and effortlessly flowing around great coffee.
Inspiration
Sketches
Vector Exploration
Further Development
Final Three
Primary and Secondary Logo
Patterns were developed to be used across different mediums, such as packaging, menus and more. The pattern is derived from the "O" in "Opus," while also mimicking like latte art.
Usage
